A powerful marketing strategy is to create a qualified list of potential B2B clients. Such qualified leads form the basis for all subsequent sales activities. This method of lead generation minimizes wastage and effort, while increasing the sales cost ratio. The marketing team is responsible for creating and maintaining lists of prospects. Here are some tips to help generate qualified B2B leads:- o Create an informative and engaging blog aimed at your target audience
o Organize a webinar aimed at your target market. You can invite your colleagues to speak about specific products or services, and share case studies. By involving your target audience, you can provide them with a more valuable service. Moreover, you can organize an open house at your company’s location to attract potential customers. Make sure to include all relevant fields, and offer a free trial for them to evaluate your product.
o Use social media. LinkedIn is one of the best social media sites to generate business leads. With billions of users, it is possible to get in touch with prospects through the social network. The best social media websites for B2B sales generation are LinkedIn and Twitter. It is important to note that using social media will have certain pitfalls, so make sure you’ve planned ahead. In any case, you’ll want to avoid wasting your time on social networks that don’t serve your purpose.
